How much to spend acquiring a customer
In this episode, we talk about CAC, customer acquisition costs, and how a startup can decide how much is too much to spend on acquisition.
Topics this week:
- Figma got acquired by Adobe AND I DONT WANT TO TALK ABOUT IT I'M NOT CRYING YOU'RE CRYING SHUT UP YOU'RE NOT MY REAL DAD
- Rick spent a week in Cancun and soaked up some sweet business wisdom
- Tyler is experiencing a period of calm at work and has done some coding for the first time in a long time
- LACRM decided not to hire interns next summer
- Rick and JD planned their marketing blitz
- Tyler gives an update on his work to make LACRM into a platform for API integrations
- We discuss how a company should decide what they're willing to spend on customer acquisition
- Tyler heard a new take on what "product-led growth" means from this podcast episode
