This week, we talk about how a B2C company should go about acquiring its first 100 customers. Rick is shifting his focus towards growth, and he needs to decide how to spend his time.
The main question we addressed this week was whether Rick should spend his time selling within his personal network (which would be sure to work, but isn't really repeatable or scalable) or start building out a repeatable marketing channel. The main takeaway is that the repeatable channel would be more effective if he had more budget to spend on it, and the way to get there is by getting his revenue up as quickly as possible (which means using non-repeatable methods for now).
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