Should multiple products share a single brand

This week, we discuss whether Rick should launch his b2b product under the same brand as his b2c product

Here are the topics we discuss this week:
  • The difference between work and hobbies when hobbies involve work topics.
  • Rick is focusing more on outreach.
  • Tyler gave a 6-month presentation to his employees.
  • Rick is about to build his employer-facing product using Glide.
  • Should startups with multiple products put them all under a single brand umbrella, or run separate marketing sites for each one?
  • Rick is switching from Google Meet to Zoom.
  • Should startups ask for a credit card when signing up for a trial, or after the trial has ended?

If you're a listener, we'd love to hear from you

Reach out to us via Twitter or email. We're happy to discuss past episodes or consider your topic ideas for future episodes.

© Rick Lindquist and Tyler King