Is building an audience worth it?

This week, we talk about whether or not building a personal audience is a good way to attract customers.

Other topics this week:
  • Less Annoying CRM hit $3 million ARR, and the tweet about it got a lot of engagement.
  • Rick paid out referral rewards to his clients.
  • Rick explains his buyer journey exercise.
  • Rick reflects on the value of customer appreciation.
  • Tyler has been a guest on several other podcasts.
  • We discuss how to react when a competitor launches.
  • We discuss the idea of building buffer into everything we do, and how it relates to the startup to last philosophy.
Is building an audience worth it?
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