Content marketing when you're not a domain expert

This week, we talk about a the difficulties of content marketing when you're not a domain expert, healthy vs. unhealthy deadlines, and more.

Topics discussed this week:
  • Rick is learning more powerful no-code tricks with Zapier, and advancing his PHP knowledge.
  • We discuss the best way to learn how to write secure code.
  • Tyler is wrapping up a big project which involves setting deadlines. We discuss healthy vs. unhealthy deadlines.
  • Tyler is brainstorming content marketing approaches which is tough because he's not an expert on the topics his customers are most interested in.
  • We discuss Rick's learnings from Peter Drucker.
  • We talk about the idea of running an online competition

If you're a listener, we'd love to hear from you

Reach out to us via Twitter or email. We're happy to discuss past episodes or consider your topic ideas for future episodes.

© Rick Lindquist and Tyler King