Welcome to Startup to Last, a podcast about building profitable software businesses that are meant to last.
Latest Episodes
Does OG inbound marketing still work?
In this episode, we talk about whether Rick’s expertise with traditional inbound marketing will work for LegUp Health.
ICP ICP ICP
We spend the entire episode diving into how we can better define Less Annoying CRM’s ideal customer profile, and what that would mean for the product and marketing.
What to do while you’re waiting for results
In this episode, we talk about what the Less Annoying team should be working on while waiting to see if the last bet actually pays off.
Website overhaul
In this episode, we talk about how Rick can overhaul the LegUp Health website to fit their new positioning.
We're profitable, now what?
In this episode, Rick shares how he approached thinking about what to do with his first meaningful profit.