Welcome to Startup to Last, a podcast about building profitable software businesses that are meant to last.

Latest Episodes

How much to spend acquiring a customer

In this episode, we talk about CAC, customer acquisition costs, and how a startup can decide how much is too much to spend on acquisition.

The great re-org

In this episode, we talk about how we’re thinking about reallocating marketing and sales resources here at Less Annoying CRM.

Is SaaS getting harder?

Sometimes it feels like the tech industry is more of a zero-sum game than it used to be. We discuss that, and a lot more in this episode.

Single points of failure

Are single-points of failure sometimes ok? In this episode, we talk about how much redundancy a small company should have.

Should you hire a marketing agency?

In this episode, we talk about whether or not it makes sense for an early stage bootstrapped company to hire a marketing agency for help.

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